The Kindness Benefit: Part I
There was a time when a salary, some insurance, and…
Artificial Intelligence and You: The Robots are Coming
Artificial intelligence (AI) is a technology trend that is not…
When Nurturing Turns to Smothering: Humanizing Email Automation
Have you ever discovered something new, became really excited about…
Humanizing the Online Conversation Experience: Direct CX
“Good morning Mrs. Haverdee, you are looking well this morning.”…
The Market Value of Data
In 2006, Clive Humby, a data scientist, coined the phrase “data…
Conversational UX: The Chatfish Experience?
The term, and concept, of user experience, has been around…
The Human Experience (HX): The Emotional track along the Customer Journey
The customer journey is a foundation for marketing in both…
I Believe I am Composed of 1s and 0s: Big Data Clone
We recently explored the evolution of humanization in marketing. There…
Personalized and Targeted: Bringing the Humanization Back into Data
In the last decade, personalization has become one of the…