Marketing Evolution and Humanization: A Brief History of the Human Experience in Marketing
Marketing has changed immensely over the decades. Trends and technology
What is Human Experience (HX)?
You wake up in the morning to the incessant pinging
Technological Decentralization and Your Customer
One of my favorite TV show lines is from 30
We are going back to the basics. If you are
The Personality of Data
Table for Zero Party Data
Big data, first-party data, third-party data, personalization, performance cookies, functional
Decentralization and Humanization 101
I am sure you have heard the words and phrases.
CX is now Table Stakes: What Does it Really Takes Reach Customers
Often, marketers feel that the customer experience (CX) is the
The Power of HX: Transforming a Sale into a Customer into an Advocate
When building out your next campaign, it is important to
That’s the Way the Cookie Data Trail Crumbles: What Data Should You Be Tracking?
What’s the deal with accepting all these website cookies? I